Spec Works

Motion Graphics

Speculative Works

Trying to attrack clients

“In the advertising industry, a SPEC AD (short for speculative advertisement) is an ad you create on your own. You don’t work with the ad agency or client; you are simply using a SPEC AD to show your talents.” by Apryl Duncan for The Balance
We always want to improve our skills, we always want to make a difference. Sometimes you do not have the kinds of work you want to do. So you have to create some of them to show your possible clients what you are capable of. That is what a spec project is about.
If you have never made a car advertisement, you create one. If you have never done a sunglasses ad, you create one. The difficult thing is that you do not have briefing from a client. You have to create something without a mark behind it. Of course you can based your work in an existing brand. But no briefing at all.
So if your are in a website (like TalentHouse) that can provide some briefing for a contest it is a very good start. If there is no briefing, make a research about the brand. Analyze the brand style guide, colors, shapes, typography, etc. Try to be as accurate as possible to the brand. And above all, have fun with the process.
The best thing about this is that you can experiment. You can find new ways to tell a story. You will learn a lot in the process if you push yourself to explore things that you didn’t know before. If you want to imitate another style, you can do it. Copying help you to dissect how something has been done.
Here I share with you some of my spec works.
Beer spec ad. It announces the sponsorship of OFFF by Moritz

Sunglasses  spec ad 

The second is for a beer 
And the third is a little lamp ad
And before them I made couple of homage title sequences. For The Hunt for Red October a main on end title sequence 
and main titles for Die Hard 
I participated in an contest organized by Talenthouse for Mercedes-Benz. Merdeces-Benz was presenting the new X-Class and they want some graphics or videos to share in their social media channels. So I created this 


Christmas greetings

Motion Graphics

I have done several Christmas greetings animations. So I have gather them here to let you know that I can help you with your greetings to your costumers. You can be as imaginative as you can. If you do not have an idea I can help with that too. We can create together a simple piece or a complex one. Do not hesitate to contact me. And check my visual pieces here 



3d, cinema 4d, motion design

I love typography. Everyweek I look for some new fonts. Some time ago I discovered Exodus Typeface by Andrew Herndon, and I love it. I have used it in my personal project “The Hunt for Red October” (see at the end of the post).

So I have been exploring the typeface to create some geometric forms extracted from some of the letters. I have used Cinema 4D and rendered them with Cycles4D.

M Exodus

But now

The Hunt for Red October

3d, cinema 4d, motion design, Motion Graphics, Movies

Sometimes you watch a movie and it inspire you to create something. That was what happened last year (2016) whan I watched for 4th time The Hunt for Red October. That I wanted to make something about it. So I dive into Pinterest to look for references, styles, etc and saved a board about Red October.


First I was looking for maps of the journey that the Red Octoberakes in the film. In the movie that journey is called “Route Red One”. The submarine departures from Polijarny Naval Base near Murmanks, URSS.



After having found the picture above, I was looking for maps. So I found this website David Rumsey where they have scanned old maps at high resolution. There I downloaded some maps.


Reference Maps

Searching for maps, I discovered bathymety maps. So I search again about the subject. I thought that cold be great to try something with bathymetry. But using it in a way that can create something different. So, I found this images.

I found that wonderful tables, made of wood and glass, representing the bathymetry levels. I also found carboard bathymetry levels. So I decide to create something similiar to carboard, but in 3D.

I wanted to create a view from the top of the sea, and after, a view from under the sea. So I jump into Cinema 4D to test. And I came with this render. There is not postproduction in the frame.


First render test.

I introduce the following picture into Illustrator to trace the map.


Map for trace.


Traced map in Illustrator.

Once I traced the map. I can load it into Cinema 4D to start creating the 3D levels, texturing, lighting, etc.


Final frame from After Effects.

There is a part of the film in which the Red October arrives to a fictional canyon. It is called Thor’s Twins. It has two grand columns at the entrance, so I wanted to recreate that. The process for that, was to take screenshots from the film. In the film they show maps inside the Red October. In that maps you can see the lines (in red) that limits the submarine’s maneuver


Screenshot from the film.


Screenshot from the film.


After a research through internet about the Red October design, I found that it is a real submarine classified as Typhoon. One of the biggest in the world. Actually only 2-3 are left in service. For the movie the submarine was changed a little bit. Here I found a great review about the submarine.

After all the research phase, I started to trace maps in Illustrator. after that, I went to Cinema 4D to create the levels. in the next video I show you the Cinema 4D scene. All levels where aligned by hand.

Before start the renderd phase, I make some preview animations of all cameras, I load them into Premiere and I start the editing phase. It was so good that I made this because I can save a lot of render time knowing what amount of frames to render. Following you have the editing preview before rendering


It was rendered with the Cinema 4D’s Physical Render for the almost all, and with Sketch&Toon rendered for the grid lines above. I used the Take System in Cinema 4D to have in the same scene both elements, the ons that were goint to be rendered with Physical Render, and the ones that were going to be rendered with Sketch&Toon.

After that I jump to After Effects to make some color correction, add 16mm grain. Then I loaded all After Effects compositions through Dynamic Link and rendered them out from Premiere. And here you have the result.



3d, cinema 4d, VFX, Visual Effects

Thanks to a Slack group that I belong to, I have discovered the photogrammetry application Zephyr. According to Wikipedia “Photogrammetry is the science of making measurements from photographs, especially for recovering the exact positions of surface points. Photogrammetry is as old as modern photography, dating to the mid-19th century and in the simplest example, the distance between two points that lie on a plane parallel to the photographic image plane, can be determined by measuring their distance on the image, if the scale (s) of the image is known.” So it sounds interesting. I can take different angle pictures from an object and with that software I can create a 3D model of it.

I am using the free version, that let you use 50 pictures to create 3D geometry. My first try was with th iPhone 5S. I shot a sculpture from my parents in law livingroom. Here is the screenshot from the application.

So after importing this pictures, processing with Zephyr, import the 3D model into Cinema 4D, texturing the model and render it with Cycles4D. This is the result.


Render image.

Die Hard main titles sequence

3d, cinema 4d, motion design, Motion Graphics, Movies, VFX, Visual Effects

I love Die Hard. It is one of my favourite movies. I watch it once a year. So I decided to create a homage title sequence.

It is all 3D made in Cinema 4D, rendered with Cycles 4D. Composited in After Effects. I have used the original music. It is two tracks from the score mixed together.


Alien Semiotic Standard

Motion Graphics, Movies, VFX
Alien Semiotic Standard is a personal project I am working on. The idea is to create a video presentation like if it where done by the Weylan-Yutani Corporation for the Nostromo ship. In the video they will present the signs that the crew of the Nostromo will find inside of it. The intention is to be a simple video, with a CRT monitor texture and graphics of that time (1978). I base my work in the concept art created by Ron Cobb for the film, which you can check here http://roncobb.net/05-Alien.html There is a great work analysis of the typography used in the movie  here http://typesetinthefuture.com/alien/